New Balance Mid-Century Modern Collection

Client: New Balance
Year: 2015

While on the creative studio team at New Balance, I was asked to design a limited edition letterpress poster series to promote the launch of New Balance’s shoe collection inspired by mid–century modern design. Each poster represents 1 of the 4 shoe styles through the use of images and colors. The posters were given out with the purchase of a pair of the shoes from the collection. 

Promotional Video

This work is shown with permission from New Balance Athletics, Inc.